Privacy Policy

Effective Date: July 5, 2024

1. Introduction

Grit Marketing, LLC and its subsidiaries and affiliates (“Grit Marketing,” “we,” “us,” “our”) work hard to build and maintain a relationship of trust with you. This Privacy Policy (“Policy”) describes how we collect, use, and disclose your Personal Information (as defined below) and any rights you may have with respect to such information. It governs Personal Information we collect through our website(s), microsite(s), mobile website(s), and mobile applications (collectively, “Sites”) and Personal Information we collect from you or third parties through any other means to provide our services or perform other business activities (collectively, “Services”).

This Privacy Policy is part of our Terms of Use for our Sites. Please carefully read this Privacy Policy before using our Sites or Services. By accessing or using our Sites or Services, you agree to our use of your information consistent with the Terms of Use and this Policy.

If you are a California resident and provided information to us as an employee, job applicant, or contractor, or otherwise in connection with potential employment or engagement, or you are a dependent, emergency contact, or beneficiary of such a person, the Privacy Practices Related to California Employees and Job Applicants section below describes our privacy practices with respect to such information.

2. Privacy Policy Changes

This Privacy Policy is subject to change. We encourage you to review it frequently for any revisions or amendments. Unless otherwise stated, changes will be effective immediately upon posting. You will be deemed to have been made aware of and have accepted the changes by your continued use of our Sites or Services. If we determine that a change to this Policy will result in using your Personal Information acquired before the change in a materially new way, we will provide you notice before using your Personal Information in the new way.

3. Conflict Between This Policy and Laws and Regulations

When federal, state, or local laws or regulations require a higher level of protection for your Personal Information, they take precedence over this Privacy Policy. Otherwise, the specific requirements of this Policy apply.

4. Information We Collect

Personal Information

We may collect information that personally identifies, relates to, describes, or is capable of being associated with you (“Personal Information”), including:

  • Identifiers: such as name, mailing address, service address, email address, phone number, fax number, Grit Marketing account login credentials.
  • Characteristics of protected classifications: under California or federal law such as age, marital status, gender, ethnicity, country of origin.
  • Other demographic information: such as the number and ages of children, what language(s) you speak, whether you own or rent a property, the number of persons living at the property, household income.
  • Commercial information: such as bank account number, payment card information, the type(s) of service subscribed to, service dates, customer type, account balance and status, information related to the financing of properties that you own or that we service.
  • Internet or other electronic network activity information: such as browsing/search history, IP address, data collected by cookies and similar technologies, device specifications such as device IDs, specifications, and operating system.
  • Geolocation data: such as precise geolocation data (only as described below) and non-precise geographic location indicators from mobile devices, websites, and service addresses.
  • Audio, electronic, visual, thermal, olfactory, or similar information: such as call recordings, chat transcripts, and pictures or images of your properties.
  • Professional/employment information: such as employer, occupation.
  • Education information: such as education level.
  • Inferences drawn from other Personal Information: that relate to your preferences, interests, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
  • Personal Information as described in Cal. Civ. Code § 1798.80(e): to the extent collected under another category of Personal Information above.

Some of the Personal Information listed above may be considered Sensitive Personal Information under relevant privacy laws. This includes your Grit Marketing account login credentials, ethnicity, country of origin, and precise geolocation data. Each type of Sensitive Personal Information may overlap with a category of Personal Information listed above.

The types of Personal Information we collect about you may vary based on how you use our Sites or Services and your relationship with us.

Usage Data and Site Activity

We automatically collect information in connection with the actions you take on our Sites (“Usage Data”). For example, each time you use our Sites, we automatically collect the type of web browser you use, the type of device you use, your operating system and version, your Internet Service Provider, your IP address, the pages you view, referring and exit pages, the date and time of your visit, and the number of clicks to, from, and within our Sites, and the duration of your visits to our Sites. If we can reasonably associate this information with you, directly or indirectly, we treat it as Personal Information under the categories of Identifiers or Internet or other electronic network information, as appropriate. If we cannot reasonably associate this information with you, we treat it as anonymous Usage Data.

Communication Recordings

We may record calls and retain the content of text messages, chat transcripts, emails, and other written/electronic communications between you and us. By communicating with us, you consent to our recording and retention of communications.

De-Identified Information

We may de-identify or anonymize Personal Information so that it is no longer capable of being associated with you and therefore is no longer Personal Information. We may use and disclose de-identified or anonymized information without restriction. We will not attempt to re-identify previously de-identified or anonymized information.

5. How We Collect Information

From You

We may ask you to provide us with Personal Information when you communicate with us online or offline, including events, surveys, and marketing or promotional programs. You are not required to provide us your Personal Information; however, if you choose not to provide the requested information, you may not be able to use some features of the Sites or Services or we may not be able to fulfill your requested interaction. We may also capture Personal Information when you contact us by phone, email, or through other means.

Third-Party Data Sources

We may collect Personal Information from third-party data sources such as data brokers, consumer reporting agencies, marketing agencies and partners, analytics firms, other consumers, and government agencies.

Cookies and Other Automated Tools

We and third parties use cookies (small text files placed on your computer to identify your computer and browser) and other automated tools such as tracking pixels and clear gifs (collectively referred to herein as “cookies”) to track your interaction with our Sites and to improve the experience of the Sites and Services, such as saving your preferences from visit to visit to present you with a customized version of the Website. Many web browsers are initially set up to accept cookies. You may be able to reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, certain features of our Sites may not work if you delete or disable cookies.

We use the following types of cookies:

  • Strictly Necessary: These cookies are essential to operate the Sites and provide you with services you have requested.
  • Functional: These cookies enable certain features or non-essential functionality on our Sites. For example, we might use these cookies to recognize you and remember your preferences or settings when you return to our Sites so we can provide you with a more personalized experience.
  • Advertising Cookies: These cookies allow us and third parties to learn more about you, including your use of our Sites and other websites, and advertise products/services that might interest you as further indicated below.
  • Analytics Cookies: These cookies help us and third parties understand how our Sites are working and who is visiting our Sites.

You can opt out of certain types of cookies by clicking the “Cookie Preferences” link in the footer on our Sites.

If you arrive at our Sites by “clicking through” from another website, then certain information about you that you provided to that other website, such as the terms you searched that led you to our Sites, may be transmitted to us and we may use it. You should review the Privacy Policy of any website from which you reached our Sites to determine what information the operator collects and how it uses such information. We may retain information about you provided to us by other websites and will use it in accordance with this Privacy Policy. Such information may be associated with other Usage Data or Personal Information.

6. Information Sharing and Disclosure

No Sale of Personal Information

We do not sell, rent, or lease your Personal Information to third parties. We may share your Personal Information only in the ways described in this Privacy Policy.

Interest-Based Advertising

We may work with third-party advertisers, search providers, and ad networks (“Advertisers”) to learn more about you and show you ads or other content that we believe would be relevant to you. Advertisers may collect and use information about your use of our Sites or Services as well as other websites and services. These companies may use cookies and other online tracking technologies to collect and use your information. We and/or Advertisers may also append other data to the data collected by Advertisers to create an interest profile of individual users. Our Privacy Policy does not cover any use by an Advertiser of information that they may collect from you. Advertisements may be shown via our Sites or on third-party websites.

If you do not want to receive interest-based advertising, you can also visit the Digital Advertising Alliance (DAA) Consumer Choice Page or the Network Advertising Initiative Consumer Opt-Out Page. These websites allow you to opt out of participating interest-based advertising networks. Opt-outs are device and browser specific; therefore, you will need to set your opt-out preferences for each device and browser. Deleting browser cookies can remove your opt-out preferences; however, these organizations may offer browser extensions that help preserve the opt-out preferences you set. Please note that opt-outs only apply to interest-based advertising